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About Leroy Cheal Hair
Our Story
Leroy Cheal Hair was founded in Tenby in 2017 by local stylist Leroy Cheal, who has lived, worked, and trained in the town throughout his career.
Now located on White Lion Street, the salon is the third space Leroy has created, each evolving on his vision of a luxurious yet welcoming environment. Here, clients can enjoy a truly personal, bespoke service in a setting designed to be calm, comfortable, and re-energising.
Leroy is passionate about delivering high-quality, contemporary hairdressing for ladies, gents, and non-binary clients — ensuring every guest leaves looking and feeling their best.
"Every detail designed for your comfort"
Our Service
At Leroy Cheal Hair we use the most modern techniques and highest quality products. Leroy has a passion for environmentally friendly and sustainable hair products.
Your service starts with hair consultation
"Your hair, our full attention — always."
The care for your hair
At every stage of your hair journey, we carefully consider your hair’s unique type and condition.
During your in-salon wash, we select from over 20 professional shampoo and conditioning products, each with its own unique properties to enhance your hair’s natural beauty. The perfect match for your hair is chosen as part of your personalised consultation, ensuring it gets exactly what it needs.
Throughout your visit, we use Davines haircare products — renowned for their quality, sustainability, and results..
"Bespoke care, exceptional results."
Extra little perks
Alongside delivering the highest quality hair services — whether it’s a cut, colour, or nourishing treatment — we want you to enjoy every part of your salon experience.
Unwind with a complimentary drink of your choice: freshly ground coffee (from a silky flat white to a rich espresso), a selection of fine teas, or refreshing cold beverages. For our guests over 18, a glass of wine or a chilled beer is also available.
Sit back, relax, and let us take care of the rest.
"Exquisite service, from hello to goodbye."